Exclusive interview with @E40 about his new double album, new Bay slang & more!
Posted: Thursday, March 31st, 2011 | 1 Comment » | 31,520 views

Interview by Paulino Love
How you living 40? Tell us about the new album.
Man shoot, let’em know man, it’s something that’s needed, man. It’s something that is needed. It’s Revenue Retrievin’ Graveyard Shift and Revenue Retrievin’ Overtime Shift. New album [there’s] 20 songs on each album. Two songs on each bonus track. Four bonus tracks total [...]

Love In These Streets: East Palo Alto with @TheHoodstarz as our tour guides – Watch it now!
Posted: Friday, October 22nd, 2010 | No Comments » | 22,254 views

Edited by Charles Barcelona and Nino Pelaez
Photography by Paulino Love
Music by Slo Mo and DJ Fresh
Welcome to East Palo Alto, CA. In 1992, it was home to the highest per-capita murder rate. 17 years later Scoot and Band Aide of The Hoodstarz takes us on a tour featuring stories and characters who lived through [...]

Interview with West Coast Producer Jake One – working with Freeway, future collabo projects and the strong influence the Bay Area had on his music
Posted: Monday, August 23rd, 2010 | No Comments » | 18,283 views

Interview with Miguel Jontel [@MigMoney] about his new album “All I Want Is You” and more – watch now!
Posted: Monday, August 2nd, 2010 | No Comments » | 54,770 views

Interview by TrendOne Jeff
Photography and video by Paulino Love

Interview w/ Devin The Dude (@devindude420) – Speed blunt rolling, song process, and other WEED questions!
Posted: Wednesday, June 23rd, 2010 | No Comments » | 32,732 views

As told to Uno
1. How fast can you roll a blunt?
– Lil P-Nut, Houston, TX
You know what, we’re gonna record that during the tour. It’s like one of the ghetto games we play. I think I can roll one in about 20 to 25 seconds, but we’re gonna do it and record it. We’re [...]

Interview with RBL Posse’s Black C – How he united HP, Fillmoe, Sunnydale and more
Posted: Saturday, May 29th, 2010 | 3 Comments » | 58,032 views

How Black C lost his eye:

San Francisco Rap Stories – how he and JT united San Francisco’s hoods, the different styles of Bay Area music and his favorite SF rappers

Rhia Mayweather
Posted: Tuesday, May 11th, 2010 | 3 Comments » | 45,399 views

WORDS / PHOTOGRAPHY / STYLING ARLENE ROMANA
What’s your name and age?
My name is Rhia Mayweather and I just hit the legal drinking age of 21.
What are some of your favorite things to do?
I love kicking back, writing,  having slumber parties with my girls and going out dancing.
What are your goals in life?
I wanna become a [...]

Known Unknown: Interview with Music Video Director, Ben Griffin of Prime Zero
Posted: Tuesday, May 11th, 2010 | No Comments » | 27,107 views

Ben Griffin of Prime Zero first dipped into the directing scene with the underground DVD Hip-Hop Honeys. He is now lacing up Bay Area Artists with high quality videos with an artistic edge that has caught the eyes of such clients such as The D.B.’z, Laroo T.H.H, Nump Trump, and Dem Hoodstarz.
Ben started as a [...]

Known Unknown: Interview with poet/author Ruby Veridiano-Ching
Posted: Tuesday, May 11th, 2010 | No Comments » | 17,841 views

With its street-inspired diction and rap-inspired rhythms, spoken word poetry is a natural element of Hip-Hop. But Ruby Veridiano-Ching calls spoken word the “sixth stepchild of hip-hop.” “It’s kind of a little bit more removed from the general consensus of what Hip-Hop is,” she says. “But I think that it’s still oral history, and it [...]

Hood Heroes – Interview with United Playaz / Rudy Corpuz
Posted: Tuesday, May 11th, 2010 | No Comments » | 43,927 views

Words & Photography Paulino Love
Tupac died before he was able to manifest his T.H.U.G. L.I.F.E. movement in which he dreamt to create an organization to rehabilitate ex-cons, create alternative programs to get youth off the streets, provide job opportunities, and provide housing for the impoverished. “If Tupac were here, he’d be a United Playa” explains [...]

Better Than The Next – Interview with Pac Div
Posted: Wednesday, April 14th, 2010 | 1 Comment » | 39,072 views

Words Connie Ng
Photography Arlene Romana
“This is going to be our last interview,” says Like from LA’s rap trio Pacific Division. “We just gonna put out music. All these interviews sound this same. They always ask you the same questions, and we be giving the same answer. And it’s starting to feel like we be doing [...]

Love In These Streets – Uptown Fillmoe, San Francisco CA w/ DaVinci
Posted: Wednesday, April 7th, 2010 | No Comments » | 26,002 views

Video and Photography by Nino Pelaez
Filmed in 2007 – After a rainy day in San Francisco, DaVinci took Stash on a tour of his side of the Fillmore District, “Uptown Fillmoe” (Up The Way). He fills us in with stories from the past, present and future.
Part 1: DaVinci takes us to the [...]

Stash Stunna – Natalie Keen
Posted: Tuesday, April 6th, 2010 | 1 Comment » | 156,908 views

Photography by Dylan Maddux Styling Jennifer Schroer Interview TrendOne Jeff Clothing and Accessories by Iris Lingerie, L-R-G Luxirie, Roc-A-Wear If her good looks or the art don’t grab you then her almond eyes will. South Bay Area native Natalie Keen didn’t look into a silver spoon you find in nice hotel rooms like Hotel [...]

Interview with Laroo The Hard Hitta
Posted: Monday, April 5th, 2010 | No Comments » | 14,174 views

At age 17, it was actually one of Laroo The Hard Hitta’s homeys that was reciting his lyrics in the pen that caught the attention of fellow inmate and AWOL Records CEO, Freddy “T” Smith. Word got out on the “outside” and AWOL Records representative Marshall Tubbs called up Laroo to spit a freestyle. Laroo [...]

Sex Inspired Music – An Interview with Raphael Saadiq
Posted: Tuesday, March 9th, 2010 | No Comments » | 21,202 views

Words Arlene Romana
Photography Jennifer Tamez
Born Charlie Ray Wiggins, then known as Raphael Wiggins in the family trio Tony! Toni! Tone! This Bay Area born singer/songwriter/producer now known as Raphael Saadiq has done it again. With the release of his third solo album The Way I See It, he’s keeping the R&B and Soul music flame [...]

Trial By Fire – Interview with Murs
Posted: Tuesday, March 9th, 2010 | No Comments » | 12,885 views

Words Jesse Ducker
Photography by Trevor Traynor
“Who’s the weirdo?”
Murs has probably lost track of the number of times he’s heard those very words when he’s stepped into the studio or on stage. But the weirdo known as Murs, born in Los Angeles and former Bay Area resident, has spent the better part of 15 years carving [...]

Recession Proof – An Interview with E-40
Posted: Tuesday, March 9th, 2010 | No Comments » | 25,663 views

Words Evan Kidera
Photography Trevor Traynor
40 Water, 40 Belafonte, 40 Fonzarelli, E-Feezy, Charlie Hustle, Mr. Flamboyant, The Ambassador of the Yay, better known as E-40 is a man of many names and words. The lingo king of hip-hop has been slangin’ it since ‘92 and after 16 moons, 40 is still grinding out records like a [...]

5 On It (Extended Version): Method Man
Posted: Sunday, March 7th, 2010 | No Comments » | 11,024 views

Stash caught up with Mr. Mef himself getting his haircut before his show at the Mezzanine in the ‘Sco. Probably high as a muthafucka judging from his super laid back attitude, one worded answers and grimey chuckles. Here are some questions that YOU asked him.
1. Who is your favorite artist out of the Bay Area? [...]

Sierra Mora
Posted: Tuesday, February 23rd, 2010 | No Comments » | 24,588 views

Words UNO
Photography Dylan Maddux
Styling by Jennifer Schroer and Arlene Romana
Clothing by Iris Lingerie and American Apparel
Sierra Mora keeps herself busy these days with a full load of school and modeling gigs. Seeing education as a priority in her life, Sierra stresses to the young people to follow their dreams and take the necessary measures to [...]

Bring It Back – Big Rich
Posted: Tuesday, February 23rd, 2010 | No Comments » | 3,845 views

Interview by: Evan Kidera
Photography by: Jennifer Tamez
The Bay Area rap scene has come full circle from the days of MC Hammer rockin’ his quadruple XL pajama pants, to the current day, where the amount of dread shaking has made marks on local seismographs. “Hyphy Music”, is being promoted to the world as a Bay Area [...]

Rell Dert
Posted: Tuesday, February 23rd, 2010 | No Comments » | 7,296 views

Reppin’: South San Francisco, CA
Label: Cutthroat Dymond Cutz (CTDC) Records
Words: Uno
Photography: Jennifer Tamez
Rell Dert’s definition of Hip-Hop stems from everything in his environment from the way he smokes his cigarettes to the way he walks down the block ““ “It’s the way I live.” Rell Dert was born in East Palo Alto and moved to [...]

Rap4Rights
Posted: Tuesday, February 23rd, 2010 | No Comments » | 7,729 views

Interview by: Vanessa Cavallaro
Photos by: Vivian Chen
Reppin’: San Francisco, CA
Label: Royal Records Entertainment
Listening to Rap4Rights’ music, there is a sense of hope creeping through the lyrics. Rap4Rights attributes this to his past. Despite the fact that he grew in an environment prone to crime, R4R had the opportunity to grow under the influence of his [...]

Beeda Weeda
Posted: Tuesday, February 23rd, 2010 | No Comments » | 10,737 views

Interview by: Uno
Photos by: Vivian Chen
Reppin’: East Oakland, CA
Label: Push The Beat (PTB) / Clear Label Records
Who, what, where, when and why is a Beeda Weeda? Cruise through the streets of East Oakland and ask about him. As a matter of fact, don’t do that. With Oakland being ranked the 8th most dangerous city in [...]

Z-Man
Posted: Tuesday, February 23rd, 2010 | No Comments » | 8,110 views

Interview by: Vanessa Cavallaro
Photos by: Uno
Reppin’: San Francisco, CA
Label: Unsigned
Z-Man appears to be the new Renaissance man of the hip hop culture. Not only is he handling no less than four new albums, he seems to be on the doorstep of a thriving art career and a book on the way, centered on the matter [...]

4OneFunk
Posted: Tuesday, February 23rd, 2010 | No Comments » | 7,258 views

Interview by: Jeff Ablang
Photography by: Vivian Chen
Reppin’: 415
Website: www.4onefunk.com
Some DJs just play funky records while chief rockers (left to right) Teeko, Mista B, Max Kane and B. Cause live, die, eat, and sleep with it. Having paid their dues in the battle, club, and mixtape circuit; the crew formed in 2002 and continue doing so [...]